Chuck Norris lends his face, fists to 'World of Warcraft'

"Chuck Norris didn't break a sweat filming the newest World of Warcraft television spot. Instead, he made the director cry and then cooled himself with the tears."

Or so says Blizzard when it describes the making of a new commercial for its famed massively multiplayer online fantasy game that features the TV star, martial arts legend, evolution denier and Internet meme machine that is Chuck Norris.

The new commercial debuted Sunday on CBS during the Chargers-Bears NFL game and arrives just as the "WoW" community celebrates the epic game's seventh anniversary on Nov. 23.

As part of the anniversary celebration, Blizzard says that players who log into the online game between now and December 3 will have a feat of strength added to their achievements and will get a "Celebration Package" item. Using the item will allow you to shoot off fireworks in the game as well as grant a 7 percent experience and reputation gains bonus (more on that here).

Also, there's Norris, who has given the long-running game — which still boasts some 10 million players — his unique stamp (or should I say stomp) of approval:



Norris, of course, is just the latest star/unusual personality to pimp "WoW." He follows the likes of Mr. T, Ozzy Osbourne, Jean Claude Van Damme and William Shatner.