As they said, many players created battletags just to test this new feature, so if you've picked nickname you're not happy with - you can change it once for free.
Users who haven't created their BattleTag yet, will also get a chance to change their BattleTag for free after its been created (similar way character name change for Starcraft II worked).
Remember that BattleTag is required to play Diablo III, and in future it will be used in many features across all of Battle.net
To see more info about what BattleTag is and how it works, see the original news on Diablo III Community site.
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