eSports is currently one of the fastest growing markets in
the world – according to SuperData brief released in May 2015, it already
reaches more than 134 million viewers who tune in to the most popular gaming
tournaments, with an abundance of people attending them live.
As the
interest in eSports is rapidly growing, especially in North America and Europe,
the UK-licensed bookie TonyBet already offers a selection of eSports betting on the biggest
tournaments including Counter-Strike, League
of Legends, StarCraft II, Dota 2, and others with live betting selection
offered from October 30th.
“We believe
that this market has a lot of potential,” a TonyBet spokesperson said in an
interview. “It’s clear that the gaming culture is gaining popularity, becoming more
mainstream and people are willing and interested to participate in or watch the
tournaments, so naturally we want our customers to be able to actively take
part and support their favourites.”
TonyBet
kicked off the live eSports betting with the LOL World Championship grand
finals when the users could place real-time bets on the participating teams and
is currently offering to bet on the ongoing Game Show Dota League and SLTV
StarSeries.
In the
future, TonyBet is going to offer a selection of bets for the upcoming CEVO/MLG
Pro League LAN Finals, as well as the Smite NA Pro League Finals, Smite World
Championship, 2015 WCS Global Finals, DreamHack Winter 2015, SHOUTcraft
Invitational II, The Summit 4, and Game Show Global eSports Cup to name a few.
“In a
market that’s so heavily saturated we aim to provide our users with an
exceptional experience,” a TonyBet spokesperson said. “TonyBet was always about
being innovative and progressive, and in the rise of eSports, we aspire to
respond immediately to the demand that it creates.”
It is
estimated by SuperData that the eSports market in US alone is worth around $143
million while Europe is catching up with a $72 million market that is expected
to continue growing. The current $374 million market in Asia is a hint of what
could soon be reality in other regions.
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